Scroll down your homepage and see what feelings/thoughts occur as you view the page

Mobile has different level of engagement- mobile users are highly-focused, but they are less interested in scrolling down as compared to desktop users. Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Consumers often examine sets of product attributes across an array of brands. I'm not a big fan of manufactured goods. I prefer simple things like a super Ayres rocking horses . I'm on the lookout for organic local groceries . What happens when you search for leased line pricing for instance? Why do prices for York differ so much? The ultimate judge of a website's content is its audience - the readers that visit the site and actually read its content. If the content is good, they'll probably stay on the website and keep reading; if it's bad, there's a good chance they'll leave. Set up paid search campaigns that target the terms and intent that your target audience uses to find information related to your business and offerings.

Random musings on landing pages

SEO works by modifying elements on a website like the meta title and meta description of a page to 'optimize' it to get the most possible traffic. 'Keyword targeting' can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. Effective  communication forms the basis for a solid and successful marketing program. If you are looking for a single-word English domain, you are likely to be disappointed unless you are willing to spend money to buy a domain from a domain seller. This is why an evaluation of your homepage is absolutely critical. Google Analytics is an amazing tool.

Fresh ideas on how to improve your keyword research

Search engines recognize evergreen content and give it more value than to old content. As users' behaviors and search engines' capabilities develop over time, standards come and go in the blink of an eye. When you test a form, you're really performing competitive analysis. How to create Evergreen Content SEO has the potential to promote companies, without them having to pay anything extra for advertising. The solution to this problem is exactly what you would expect: ensure that product descriptions fed to 3rd party sites are different than what is placed on your eCommerce website.

Avoid filling the description with only keywords - think about meta tags too

Gaz Hall, from SEO Hull, had the following to say: "It's a trade-off between how easy the name is to remember and its relevancy to the search results and to your business name." Announced earlier this year, Google's "mobile-friendly" algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices. When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are - they have some unique text on the page Unfortunately, Google doesn't update their public facing PR anymore. Instead, you have to use tools like Ahrefs and Majestic to assess the strength of a domain. Marketers make plans to establish an effective position when the firm expands into new countries.

Learning about web portals

Scroll down your homepage and see what feelings/thoughts occur as you view the page. A common myth is that keyword density is the major determinant of a webpage's Google search ranking. A layout that sufficiently takes into account the "above the fold" section is not only user friendly, but can also be assessed positively by Google. Use meta robots tags to"no index" URLs generated by the faceted navigation that are showing duplicate content. A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google's search results page. From here, they might click on another result, indicating to Google that the first result didn't provide much value.

Ways to tell you're suffering from an obsession with gateway sites

When building your content, you'll want to include localized keywords so that the search engines know you have offices and operate in certain locations. Google is showing Context isKing when it comes to indexing people in Google's Index. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. Many websites remain invisible to search engines because of incorrect SEO and are missing out on great opportunities. Google is able to distinguish unique content from copied content, thin content, and web spam better and better.