Find out more about SEO campaigns

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. Failure is fine, but denial is not. Because of the constantly improving search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes who dope for enhanced performance right before a competition and then act surprised when they are discovered. We know that SEO will continue to evolve through different devices and platforms. Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them.

Random musings on site submissions

The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Effective website content is one of the most important aspects of a development project. Most readers don’t have the time (or interest for that matter) to struggle with web copy, so you have to make the process as easy as possible for them. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. If you are putting your business out into any of the social media platforms, you are helping create an awareness around your brand and potentially getting people to your site.

Carve out time for concentrating on web crawlers

Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. For tools, take advantage of all free tools provided by Google, such as: This is where most online advertisements are charged by the number of clicks that result in direct interest of a user. SEO in Hessle is here. If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. Stock-photos are the worst. 

Difficult things about non reciprocal links

Gaz Hall, a Technical SEO Consultant from SEO Hull, had the following to say: "The standard rule of thumb is a minimum of 200-300 words per page." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. But not all duplicate content is editorially created. With SEO, you want to tell people about your content that are likely to share or link to it. Starting with MySpace, Hi5, and followed by Facebook and dozens of other social sites, the web changed.

Find out more about SEO campaigns

People will often forgive mistakes made by companies, but they will not forgive insincerity. As Google clearly moves towards ranking websites more based on inbound link metrics (such as Domain Authority), websites with less inbound link equity are finding it extremely difficult to rank well in search engines when external duplicate content exists. I’m not going to lie to you, SEO is hard – and no bullshit, it’s getting harder. Did you know that there are hundreds of reporters out there looking for expert advice? If you’re good enough, you can be featured on big sites like Wall Street Journal and Forbes with a link pointing back to your blog. Just imagine a fraction of those 14 billion searches happen for your business.

Aligning your goals in relation to blogs

If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be separately evaluated. We all know that search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so. SEO is an integral part of any digital marketing strategy.