Wait. Is link research really that simple?

Again, start by disabling JavaScript before accessing your website. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Through keyword stuffing, brands fill or “stuff” a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term. It’s an attempt to manipulate search engines into thinking that a specific page is the most relevant page for the search term. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas.

Personalization counts: how does offsite SEO fit into this?

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within. The more you can use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a timely blog post that has a traffic spike that occurs right after publishing, evergreen traffic grows and continues to increase over time. Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools). Google wants to send peopleto the best content. Faster is better for the user, so Google gives fast sites a bump.

Why RSS feeds matter

picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! Guest-blogging really works well if it is to generate new audiences, present yourself as an expert, and engage with your targeted community. The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. Local search success can be achieved by SEO. Video content is a greatway to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet). If your Google keywords relate to your business or website, where is your site in the search results?

Create content about keyword research

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Every business owners should keep in mind that everyone can influence the image of their companies via different electronic channels by posting comments, feedback about your company/product and that shall attract new customers and build long lasting relationship." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. However, theseelements are still subject to the algorithms of search engines and must avoid being too long or stuffed with keywords if you don't want to lose the rankings of your web pages.

Wait. Is link research really that simple?

If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don’t necessarily trust but still want to use as an example. PPC and SEO management are often completely separated fields and managed by different people. Social media was new and trying to establish itself. For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. When Google fluctuations are noted, many SEO managers panic and turn the heat to their team. If you notice fluctuations between position one and five, do not panic; it is okay. You have not done anything wrong, and everything will oscillate back.

Why analytics matter

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. More and more, the use of SEO is becoming important for the overall success of digital marketing. On the other hand, they will be missing for search engines. A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank.