You click through to the website just to find out that the page seems to consist of ads and boilerplate text

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn't care too much about the quality of the l…

Writers on media and political sites use blogs to comment without the limit of column inches of print media

Only then you will have a qualified traffic for your online business. Way into the more more arcane areas, the areas that require a deep expertise in managing javascript properly and building things properly the actual code level work all …

Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed

It's almost not a choice; it's a way of thinking. Your technical strategy also needs to include provisions for monitoring, reporting, and analyzing SEO progress. An SEO unable to directlyinfluence changes made to the website runs a powerle…

Page description is the text that users see when they find your site listed in Google

There are enough studies done by leading SEO experts out there that suggest that there's a high correlation with optimizing them and higher rankings in SERPs. Mess up with duplicate content on a website, and it might look like a penalty as…

I have some Twitter accounts that only exist to automatically feed me the information I want on a certain topic

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Even fewer individuals focus on quality without any price conside…

Now much of link-building is good old-fashioned marketing - promotion and PR

An agency should help you learn more about your customers, about their online habits and the searches they are making which lead them towards or away from your site. SEO closelyaligns with so many marketing channels, business decisions and…

SEO is a fundamental aspect of digital marketing strategies for all generations

However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved…

Every website page, including your blog, should have at least one call-to-action above the page's fold

The better approach is to form a hypothesis about what you'd like to know and then let the data tell you the answer in the most objective light. Never underestimate the power of internal linking. A PURL contains a personalized preloaded we…

You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers

In each, marketers build brand equity through domination or the recognition that the brand has one key advantage or characteristic. Most content management systems and website platforms will automatically generate the title tag to start wi…

Some websites (on entering them) request a malware installation

It also documents steps and procedures that will need to be followed for the addition or modification of any new content, after the SEO plan is implemented. Rather than having general anchor texts reduced to a few simple keywords, catch-ph…

There are many ways to achieve this and the specifics will depend upon your set up

The newness of the product, the economy, and any other complicating factors should be reviewed when attempting to tie budgeting expenditures to marketing and communications objectives. Search engines are invested in providing users a great…

Consumers normally consider three factors that make up an external search (ability, motivation, costs versus benefits) simultaneously

SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites; there is no formula or secret knowledge that SEO specialist's can boast, simply relevant experience a…

A crazy issue that a lot of sites face is an issue with taxonomy pages being indexed

Google was created by Larry Page and Sergey Brin at Stanford University. Your readers would be able to find information on your page without having to leave the page. SEO strategies are most effective when implemented consistently and meth…

Don't create an advertisement that directly promotes the product's attributes or benefits

Sometimes people try to make it too simple, it's like if you just do this thing and you can learn those individual things whether it's, you know, creating good tags on the page, or how to do good keyword research, but the really quality SE…

When you incorporate real SEO into your website, you've made a conscious decision to plant a seed, nurture that seed, and help it grow over time

They can often be far too specific, far too generalised, or just not the common phrase used by customers. Search engines track searcher behavior, and by looking at what searchers click on and what they search for next, search engines can l…

If you have a real business, the same advice applies to you too

The sheer apparent complexity of SEO is enough to turn some people away entirely. They also create an avenue for new traffic to visit your website.: Unless the majority of thecompany's advertising budget can be used to pay for media purcha…

A robot.txt file, on the other hand, is simply a file that lets Google spiders know not to index specific pages on your site

A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that's being featured. If you have more than 500 pages then it is we…

So if you're interested give our team a call today and enquire about our professional training courses

Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update …

LSI keywords are synonyms that Google uses to determine a page's relevancy (and possibly quality)

Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query en…

Deep anchor-texted backlink are clearly marked by Google as manipulative and won't produce the same results as in the past

For modern digital marketing, that doesn't just mean knowing what they want, but understanding how their search habits work as well. Have you noticed anything different this year when you search for something on Google? The "Googleopoly" s…

When search engine algorithms change, search engine rankings change

There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect?-?the only way to know what links are pointing to your site is to have c…

If you scroll down, you will see the area considered to be "below the fold"

Although title tags and meta descriptions have been known on-page SEO factors for years, they're often neglected in favor of more visible page SEO elements like the body content. This is true especially for tech-savvy individuals. You need…

Sometimes, your blog simply doesn't get the attention and the traffic you want it to get

Your competitors will want to take your top spot away from you. You can augment this gap by buying multiple domain names that satisfy several requirements, with one domain being the primary and others either employing 301 redirects or serv…

Before taking the plunge into custom design and coding, it makes sense to evaluate what's available in terms of third-party software

Before taking the plunge into custom design and coding, it makes sense to evaluate what's available in terms of third-party software. Think like a customer, not the business owner. TLDs that do not have a sponsor operate under policies def…

When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways

Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website's rankings. While there are dozens of strategies that can help you achiev…

A successful search acquisition strategy involves more than just someone at the company with the job title of search engine optimizer

To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. When it comes to SEO, less is not necessarily …

Ads embedded in videos can be pre-roll (before the video starts), mid-roll (in the middle of the video content), or post-roll (at the end of the content)

Make every page relevant to your business goals or your website's value proposition. Your blog posts shouldn't be treated equally. Only select the posts that had the biggest positive impact on your business. For example, a core keyword phr…

Don't overlook the importance of a fast loading website!

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means…

You need to utilise all aspects of digital marketing to form a full SEO strategy

The fact remains that knowledge of one's domain and the tools out there is vital to success. A catchy tagline identifies a brand and then stays with it over successive campaigns. In thepast, creating keyword rich anchor text used to be con…

That provides a situation where makes it a little harder than others

It's not just the content, but also its structure, that helps search engines decide on the results they'll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspecti…