Keyword stuffing results in a significant increase in keyword density and is labeled as spam by search engines such as Yahoo

Since the Penguin update, Google is actively working to combat this technique and tries to identify and penalize pages recognized by the algorithm. Historically, traffic from search engines has been about a very singular pursuit -- that of…

Most content creators go for the big, obvious one and two keyword phrases and ignore longer search sentences

For example, someone launches a campaign and forgets to test the landing page URL they placed in an email sent out to thousands of people. Good meta descriptions include a call to action along with a short description of what the visitor w…

If the same content appears multiple times on your website, search engines must pick the best version of the content for the search results

It has long been understood that Google's ranking algorithm is complex (by design). Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturall…

You need to take full advantage of the opportunity and capture Ecosia leads

Search Engines then use formulas to analyze huge amounts of data about all the web pages they can find in order to determine which web pages they should present when someone searches for a keyword phrase, and in what order they should pres…

I am passionate about SEO, and digital marketing more generally

The strongest SEO programs are organized machines running in concert with the marketing and development departments. They don't function like us and therefore will not understand and categorize websites the same way. WordStream conducted a…

Whenever your URL changes, think of what you may have going on that's attached to those URLs

If you're pursuing SEO yourself, you'll inevitably hear of Google's SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you're doing SEO on your own you may read about a foolproof method t…

Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings

These are completely identical content that is pasted across different pages or websites. Consumers will expect consistent, positive experiences when they access websites, whether from a desktop computer, tablet, or mobile device. This kin…

Company leaders decide whether to fight for the position through strong advertising or seek an alternate position

Your client's content depends on it. Since these local pack listings usually push regular organic listings down, it may not even be worth it to compete for that top Every time, the algorithms are changing giving challenges in front of you.…

If there was one thing that we could get across to those unfamiliar with SEO, it's that it takes time

It�s super important your website is optimized for mobile devices. It should either utilise a responsive design or have an alternate mobile-friendly site. Many people share tips and life experiences on forums, blogs, etc. Enable posting in…

Paid marketing strategies available online tend to be seen as more efficient, as they can be implemented quickly

Regardless of your industry, you should be performing research first and foremost. Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating domain strength. N…

You can eliminate sets of duplicate pages by consolidating them to a single URL using redirects or canonical headings

Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you'll be relying on trial and error to pinpoint what works and what doesn't for your brand. The cost of maintain…

Don't duplicate title tags across your website, as this can negatively impact your site's visibility

The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. If the domain is not renewed within …

It improves search engine ranking to include three to four search terms in the first paragraph

I think any reasonably curious and educated person can get into it but that's one of the dangerous things also because there's, you know, how do you know the information you're looking at is credible? Paid links can be highly targeted and …

An SEO factor is something that influences where a website or piece of content will rank in search engines today

Regardless of your industry, you should be performing research first and foremost. Ensuring that you are ready and waiting for your customers when they arrive at your online presence is essential. In the past, implementing SEO mainly invol…

Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line

Upload & Verify new https XML sitemap within Search Console. That means an incredible 91.5% will only trust organic and PPC results on the first page of Google, before refining their search. Social media includes any digital tool or venue …

For user experience, performance, and web development trends, I really like Bing

Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one - but small can still make a difference in th…

Once you've had a good think about your niche, make a list of search terms that you think are well suited to your business

Decision and action tendencies constitute the conative parts of attitudes. This may lead to greater use of standardized global brands. The number and quality of links pointing to your site will largely determine in what position your site …

This is where you encourage the reader to engage with your business on a more rewarding scale

A citation is simply a mention of your business on a relevant site. Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you ident…

You click through to the website just to find out that the page seems to consist of ads and boilerplate text

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn't care too much about the quality of the l…

Writers on media and political sites use blogs to comment without the limit of column inches of print media

Only then you will have a qualified traffic for your online business. Way into the more more arcane areas, the areas that require a deep expertise in managing javascript properly and building things properly the actual code level work all …

Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed

It's almost not a choice; it's a way of thinking. Your technical strategy also needs to include provisions for monitoring, reporting, and analyzing SEO progress. An SEO unable to directlyinfluence changes made to the website runs a powerle…

Page description is the text that users see when they find your site listed in Google

There are enough studies done by leading SEO experts out there that suggest that there's a high correlation with optimizing them and higher rankings in SERPs. Mess up with duplicate content on a website, and it might look like a penalty as…

I have some Twitter accounts that only exist to automatically feed me the information I want on a certain topic

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Even fewer individuals focus on quality without any price conside…

Now much of link-building is good old-fashioned marketing - promotion and PR

An agency should help you learn more about your customers, about their online habits and the searches they are making which lead them towards or away from your site. SEO closelyaligns with so many marketing channels, business decisions and…

SEO is a fundamental aspect of digital marketing strategies for all generations

However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved…

Every website page, including your blog, should have at least one call-to-action above the page's fold

The better approach is to form a hypothesis about what you'd like to know and then let the data tell you the answer in the most objective light. Never underestimate the power of internal linking. A PURL contains a personalized preloaded we…

You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers

In each, marketers build brand equity through domination or the recognition that the brand has one key advantage or characteristic. Most content management systems and website platforms will automatically generate the title tag to start wi…

Some websites (on entering them) request a malware installation

It also documents steps and procedures that will need to be followed for the addition or modification of any new content, after the SEO plan is implemented. Rather than having general anchor texts reduced to a few simple keywords, catch-ph…

There are many ways to achieve this and the specifics will depend upon your set up

The newness of the product, the economy, and any other complicating factors should be reviewed when attempting to tie budgeting expenditures to marketing and communications objectives. Search engines are invested in providing users a great…

Consumers normally consider three factors that make up an external search (ability, motivation, costs versus benefits) simultaneously

SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites; there is no formula or secret knowledge that SEO specialist's can boast, simply relevant experience a…