Entries from 2019-07-27 to 1 day

Most content creators go for the big, obvious one and two keyword phrases and ignore longer search sentences

For example, someone launches a campaign and forgets to test the landing page URL they placed in an email sent out to thousands of people. Good meta descriptions include a call to action along with a short description of what the visitor w…

If the same content appears multiple times on your website, search engines must pick the best version of the content for the search results

It has long been understood that Google's ranking algorithm is complex (by design). Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturall…

You need to take full advantage of the opportunity and capture Ecosia leads

Search Engines then use formulas to analyze huge amounts of data about all the web pages they can find in order to determine which web pages they should present when someone searches for a keyword phrase, and in what order they should pres…

I am passionate about SEO, and digital marketing more generally

The strongest SEO programs are organized machines running in concert with the marketing and development departments. They don't function like us and therefore will not understand and categorize websites the same way. WordStream conducted a…