Entries from 2019-07-10 to 1 day

As the usage of consumer-generated reviews continues to rise, the marketing challenge will be managing this aspect of consumer word-of-mouth endorsements

Create content using natural language and variations, instead of dumping the same keywords into your content over and over again. Update the robots.txt directives with new https protocols. Whether you migrate to HTTPS for SEO or security, …

It's possible to use knowledge of search engines to negatively influence another's ranking

Google is constantly looking for ways to improve the quality of their search results. This person even said that more data is always better, even if you are adding bad data. Let a week go by and now 10-12 backlinks have appeared. If you're…

As a business owner, you want your site to show up in results when it's highly relevant to the user

Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but …

SEO can be difficult to understand and due to its ever changing nature

In many cases, title tag optimization is just the start or an entry point until you are at the top of the SERPs, making small adjustments and have the luxury of spending time obsessing over minor wording changes to see how they impact rank…

Vending the product under the current brand name might adversely affect the overall marketing program

In fact, Twitter.com rejected hashtags at first. In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a custo…

Search Engines place a lot of emphasis on inbound links as well as other factors like the authority of those links.

Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising. Smartphones, tablets, and text-mess…