Entries from 2018-03-19 to 1 day

My thoughts on long tail search

You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. There is no universal page 1. Google is customizing search results using RankBrain, artific…

You may be asked about quality in your marketing interview

If you produce great content, but no one’s there to see it, does it acquire links? Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. Content mark…

Are search volumes affected by walled garden sites?

It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a content management system (CMS) and planning site architecture to de…

I urge you to think about local search

Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines. Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products s…