Entries from 2018-03-06 to 1 day

Google search algorithm update coming?

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect whe…

What is with this hue & cry about backlinks?

You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. So in the post Penguin era, 5 or 6 link…

Link building – the definitive guide

Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. Search engines have been tailored to predict the intent of c…