Web  server compression allows for faster file transmissions and should be used whenever possible

Now, we have to create high-quality content that attracts authentic links. If there is any confusion at all we can follow Googl's own advice here, which is to make sure other sites link to yours. An old SEO trick is to create multiple page…

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages

It is commonplace to have a staging server (also called a dev site) setup for your website re-design / re-model project. It is also a good practice since you shouldn't be building a site in a live environment where your users can interact …

To a search engine, relevance means more than finding a page with the right words

Check to see if the domain is indexed by putting "site:example.com" in the Google search bar. If it is, that's a good sign, but if it isn't, it doesn't necessarily mean that the domain was de-indexed due to a penalty. It might just have be…

Marketers can enhance relationships when they acquire more in-depth customer information such as hobbies, interests, attitudes, and opinions

Coming up with a title for a blog post might seem too basic, but a great headline can mean the difference between a click and an impression. Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else h…

Having proper meta tags is essential for optimum SEO

When you regularly audit the performance of your website, it's possible to keep track of noticeable changes on your pages. Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as …

Your focus must be on answering the question, need, or desire of the searcher

Not customizing your image file name is like getting a burrito with nothing in it. It just plain sucks. If you look through almost every single industry there is, there is always one constant tip to take on board for you to be able to achi…

A little known yet enormously effective strategy for improving the results from local search results is by using reviews to grow your organic traffic

This can be difficult because you always have to stay on top of changes being made within the industry. Consumer-generated advertising works best when targeted to current customers and customers who have high levels of brand loyalty. This …

The best key phrases would automatically fall into place naturally, as you write the article

The ability to reduce purchase risk becomes a benefit that many consumers seek while examining external information. Sometimes you can get reviews by submitting your products or services to magazines, trade journals, or other press outlets…

Investing in the right competitive analysis tools is the best first step you can take

Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. You can get a big picture view of your site using crawling software like Screaming Frog. Plus, it only entails…

Once is enough: you don't need to submit your site more than once

Appropriate use of headers are not only helpful to the reader in structuring and breaking up content, but they also let Google know what the key information on that page is and what is most important. A growth hacking "hack" in practice wo…

 At some stage you are going to have a large list of potential keywords

Three primary research approaches are product-specific research, consumer-oriented research, and target-market research. For the longest time, Yahoo! In fact, it is worth noting that more and more customers are asking full and specific que…

The growing use of online reviews by consumers has led to an increase in websites devoted to providing them

If your business has a physical location (address), open the Google My Business page. Search engines want to offer their users suitable search results, fast loading times and a positive user experience: a slow-loading webpage can therefore…

You should consider having  access to URL rewriting (.htaccess or httpd.conf configuration files), web server logs, and so on

Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. The XML Sitemaps come in handy here if you've split t…

Read on: expert content marketing tips to help with your SEO business strategy

Guerrilla marketing programs are designed to obtain instant results with limited resources through creativity, high-quality relationships, and a willingness to try unusual approaches. Your content must benefit your clients, customers, user…

You might want to contact the website (domain) owner directly

Ideally, you want to identify any content that looks like it has low E-A-T and figure out ways you can reverse that. Hreflang is a simple HTML attribute, but it can be difficult to get to grips with. Every piece of information about a page…

The more user-friendly your site is, the more likely this is going to happen

Matt Cutts summed up social media pretty well when he said, "When you've got 5 minutes to fill, Twitter is a great way to fill 35 minutes." Basically, social media is going to take a lot of time. The higher a website appears on search engi…

Rogue web spiders come and go as they please, and can scrape your content from areas you want to block

People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The reason that it works though is because the ads are so small. Your best bet…

Are they keywords with a history of high click through rates (CTRs) and conversion?

One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It's also important to include contextual links, or links within the body of content, to your site, as they are more SEO-f…

First of all, you need to understand why SEO is so important

Canonical: Pages with multiple versions, such as product pages with unique URLs for every variation of item, should use the canonical URL. When working on your content, you should take the next biggest thing into account: voice search. Yes…

Although not all errors are created equal, resolving them improves Google's ability to index your site and can positively affect search rankings

An SEO keyword is a popular search term your core audience looks for on a regular basis. Let 's start with important on-page optimization strategies essential for any well positioned website. The sites that Google will rank highest for a p…

Duplicate content alone was not what the Panda update was designed to tackle, but this certainly falls under its remit and can be damaging to your site

Sometimes it helps to use a personal email address or to simply not discuss any company details. You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content o…

Can you create content that grabs your readers attention, answers their questions and drives incoming links

On the other end of the spectrum, certain websites may receive a ranking boost based on their ownership or brand. If people like your content, Google automatically likes it. The morelikely potential visitors are to think your site will pro…

A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google's search results page

While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. The bestlinks to your website are the ones coming from real websites,…

Principally, technical SEO is concerned with how a website works

To sum it up, SEO is difficult because search engines are always changing and updating. Systems are changing and so local SEO is more important than ever for local businesses. If your budget only allows for one person to run marketing, the…

If you think that SEO is the magic potion for immediate online success and profit, you'll be sorely disappointed

While search engines have gotten much better at identifying these spammy sites, and filtering them out of their search results, they can still pose a problem. Engagement can be built by offering incentives andreasons for the consumer to in…

Crowdsourcing involves outsourcing the  creative aspect of an advertisement or campaign to the public

Monitoring a wide variety of data sets helps an SEO to spot trends and potential algorithm changes. You can do this by installing User Agent Switcher for Firefox and changing your user agent to GoogleBot 2.1. If this has already been done …

You could pay for ads - but is this really a viable (affordable) long-term solution?

If you're not on the first page of rankings, it's even less likely that you'll get the traffic that you're looking for. If you tried to optimize an article for a certain keyword, but it's getting more traffic for a different variation of t…

It is important that your Twitter strategy is dedicated to allowing you to make the most out of your account

Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored …

You have to structure your text and make your content digestible by using sections

Selecting the appropriate media requires an understanding of the media usage habits of the target market and then matching that information with the profile of each medium's audience. Use bullet lists. Facebook sells video advertising in a…

Social media includes any digital tool or venue that allows individuals to socialize on the internet of things

After content has been written. Symbols such as $, %, + and * appearing in URLs can make your search listings look less appealing. What critics tend to ignore is the fact that, above almost everything else, Google's algorithms are looking …