An alternative option is to focus on the growth of your overall web presence

Your video can rank in platform-specific search engines, like YouTube search, giving you more web real estate. In doing so, they may find ways to include a link to your site on their page as well. A local park can be dramatically improved …

Some months later, Google will likely commit your site with various improvements

Posting another link will not grant you a new root link, and will not pass as much page rank as your first link, but will still pass a significant amount. Target local trade by including place names in your search terms and keywords. This …

Many websites remain invisible to search engines because of incorrect SEO

If you aren't familiar with structured data or microformatting at all, a good place to start is Schema.org. Guest post for different sources, but feel free to post regular articles on any given external site. Have you considered eye laser …

Link to the most relevant page when you talk about a topic

Motivate users to click on the links. Users will be more willing to take action if it benefits them in some way. Make it clear that on the other side of that link lies a solution to their problem. Another form of buzz marketing, stealth ma…

Long tail keywords are the primary focus of most online stores seeking visibility in a niche

Or think of the search result that grabs your attention. The hierarchy of effects model helps to clarify the objectives of an advertising campaign. Are you are using a url shortener for social media traffic? Now that you know what is SEO a…

Part of the mystery of Google's search algorithm is that it takes a LOT of ranking signals into account

Oftentimes, separate "review pages" are created to host all reviews for particular products, yet some (if not all) of the reviews are placed on the product pages, themselves. Geodemographic segmentation identifies potential customers by co…

Content freshness is another factor that can impact your content

And perhaps the most alarming statistic of all: Every second delay in page response results in a 7% reduction in conversions. Customer retention-and therefore, brand reputation-isyour greatest asset as a SaaS company. A well made ladies ne…

A lot of companies make a decent ROI through links that they've purchased on various webpages

SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won't notice your page and you won'…

Smartphone users have Cortana, Google Now, and Siri to help them while they are on the go

In this case, you have full control over the application architecture and can make the provisions necessary to support various on-page and on-site SEO methodologies. CTR gives some insight into how likely potential visitors are to actually…

There are two ways an image takes up too much space

Make sure you have at least a few hundred words of content on each of your pages, including your home page. What actually happens is that a black hat SEO master will link to your site and Google will "award" you with a bad point against yo…

It's important that your efforts are seen as reasonable by major search engines

Your competitors are constantly experimenting to discover new strategies as well, giving them a chance to overtake you in key areas. Mobile Internet speeds are generally slower than connected ones, and users are as impatient as ever. Does …

Unfortunately posting too many links to one page can be seen as spam

If you've had bad experiences in the past with other firms, this is even more important. For example if you have a title in your content you should place a H1 tag around that title. A comprehensive range of treatments are available to trea…

Lonely entrepreneurs possessed by this rampant desire end up disappointed

It isn't hard to equate higher traffic with more revenue, and it's one of the most effective bottom lines you can illustrate. Although the nature of link building has changed somewhat dramatically over the past few years, it still remains …

So how is the information you include on a web page turned into ranking information?

Also, the quality or rather the domain ranking of the website that is giving you the backlink indicates how powerful that backlink is for you. This is because Search Engine Optimization (SEO) is a vicious circle that requires constant ongo…

Client companies expect advertising agencies to help design marketing programs

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. This is known as a "rich answer," and it's a part of Google's Knowledge Graph. For better access to …

It's wise to manually focus on the publications within your city, county, and possibly your state

With the right search engine optimization techniques, your business will enter an untapped market. The key here is in building relationships and reaching out to bloggers and journalists to let them know about your awesome content. We'll ne…

Top Search engine positioning is the Holy Grail of all search engine optimisation consultants

Keyword optimization gets more complicated with the rise of the Knowledge Graph and local SEO, two very different concepts that share an undermining effect toward keywords. Start by compiling a list of backlinks. With exercise being so imp…

Putting everything into SEO

Unless there's something inherently wrong with your site or server, your site should be crawlable. It helps brands protect themselves from accidentally building links that appear spammy, and generally improves the overall quality of links …

What about doing this for some of your major products or services?

You would do well to make use of keyword research tools such as Google's own AdWords Keywords tool. In combination with high-quality written content, these help convey to Google that you're a high-authority site dedicated to bringing great…

There's a difference between knowing your data and suffering from analysis paralysis

Now, that was always kind of the goal but it was just easier to get around that. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. A lovely present would be one of those Ayres…

Getting your content out there and shared generously should be your goal

The same goes for great content that gets unnoticed. However, Google is continuously making updates that reduce the power of companies who simply pour money into keywords until they dominate the competition and instead increase the power o…

Start by compiling a list of backlinks for failing to start

If you were involved in link-building practices that clearly violate Google quality guidelines and your website experienced a sharp drop in traffic, it might be Penguin. If someone has written an article about the same topic as you have, t…

Financial pressures have caused the company leaders who hire advertising agencies to conclude that it can be unaffordable

However, this is a product of a misconception: that being "mobile friendly" in Google's eyes means you've essentially won the battle for mobile supremacy. Once you've decided to tryand remove a link, contact whoever owns the site and ask f…

Make a conscious decision to plant a seed, nurture that seed, and help it grow over time

Negative publicity can stain or injure consumer perceptions of a corporation's or brand's image. The newness of the product, the economy, and any other complicating factors should be reviewed when attempting to tie budgeting expenditures t…

One of the most common forms of negative SEO

The first question is how highly Google values a backlink from a piece of content that is known to be duplicate content. Google has been releasing updates for the better part of two decades, which is a lot to catch up on-and there are no s…

How is that a key advantage?

Off-Page SEO is made up of everything away from your site that you technically can't control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Use keywor…

You can include this supportive information along with your value proposition

So, when a user enters certain keywords relating to a business, links to that website will be in a great location for the user to see! Consumers ultimately determine the position a brand holds. Our preferences may be different. You may lik…

If you explore those topics in new and innovative ways, nobody will be able to touch you

While site speed is something you should pay attention to, it may not be the top priority at the moment. Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and abi…

Unusually local SEO is far more powerful and more important than most people realize

Effective search engine optimization is actually easier than you think. The output of the implementation phase can be several artifacts detailing any new technical knowledge gained, problems encountered, and lessons learned. I'm on the loo…

They should be able to attract links on their own as well, shouldn't they?

Generally speaking, they lack the expertise to take the strategy to the next level and tire of doing the same old repetitive tasks with minimal understanding of the "why" behind them. Quality always trumps quantity. I'm on the lookout for …