The Most Important Things You Can Do to Get Future Customers to Your Website

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. The search engines are always tr…

Measure and Improve by paying attention to onsite SEO

Ahrefs and Moz and very precious Screaming Frog SEO Spider. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. T…

A few words on keyword density to help with SEO

As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we did above), but it’s another thing co…

Tell me more about offsite SEO plans

When writing SEO content, you need to consider what people are searching for and include keywords that are commonly searched and relevant to your business and industry. If “essentially, they’re the same, and just variations of keywords” th…

Find out more about SEO campaigns

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. Failure is fine, but denial is not. Because of the constantly improving search funct…

Make sure your SEO checklist includes keyword stuffing for the very best results

The algorithm applies to only individual pages, not entire websites. Your content is there to provide real, relevant information and encourage your user to trust you. This was followed by another adjustment of this update (“Top Heavy 2”) i…

Search engine health check for this century

It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. When using a Publishing Platform, su…

Ready to get started with SEO this semester?

Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. Search volume refers to howmany times a particular phrase is searched for. It’s a handy way…

Learning about blogs this semester

Google Analytics and Google Webmaster Tools are both free programs offered by Google that will allow you to keep track of your visitors and website. Before the Google Penguin andGoogle Panda were let loose, SEO’s could manipulate a webpage…

The ultimate revelation of site submissions

SEO work can be stopped, but the impact of earlier work will still be felt and you may have too many leads or sales. Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Ba…

Establish intuitive information architecture by considering doorway sites

If you do, and get caught, the damage that it can cause your business’ reputation can often be critical. Nobody can be the internet’s police. Including your target keyword within your page title positively correlated with higher search ran…

Search marketing implications related to webmaster tools

The ideal situation for many businesses is the hope that one of their Tweets will go viral, but you can’t afford to sit around and just hope that all others will. We recommend a minimum of 300 words per page as a rough guideline for identi…

Start simple, but don't forget Google algorithms

Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. Once the search engine understands the intended content of the user, it retrieves a group of documents, which i…

Make Your Website More Friendly to Search Engines by considering anchor text

If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. It could be anything from Google changing…

Small but important things to observe about bread crumbs

Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. Content marketing has always been crucial but it is no longer enough to research several industry keywords, pl…

The truth about content today

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. When consumers search vocally, their queries are hugely different from how they …

Leverage the work your competitors have already done in link building

Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Content Creation is the basis of any website. Whether it is written word, aud…

To make SEO finally work, we have to go back to square one

Thin content can be identified as low quality pages that add little to no value to the reader. Examples of thin content include duplicate pages, automatically generated content or doorway pages. Building links is certainly an essential SEO…

When someone mentions LSI do you think about search engine optimisation?

With proper watering, and fertilizer (organic of course) you will have a healthy crop of links in 6 months. Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online v…

You’ve got to understand how to research and use keywords in a current environment

In fact, for the best results, it needs to play a major part in your entire company culture. Google is pretty good at understanding the general context of a site’s content. Keyword densityis the percentage of times a keyword is used in the…

Meaty meta descriptions may affect your splog tactical analysis

While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently …

Be mindful of doorway sites

But what is low quality, thin content? The sad truth is that our readers have a very limited attention span online. The introduction of your post is supposed to catch your readers, convincing them to stay longer and read your stuff. SEO is…

Overlapping and redundant articles are a no-no, consider how RSS feeds can help

Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That’s 29 million searches per minute. (Google alone receives more than 1 billion unique visitors per month…

Little known ways to improve positioning through the use of anchor text

So many people overlook it. Search engines will penalise or even completely hide pages that are too similar as showing duplicate search results is unhelpful to users. The number and quality of links to your website are quite important to G…

Maybe text links will be a thing of the past

Not so fast. Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate the search resul…

Types of site changes brought on by site submissions

But still you face other challenges. Pages not being indexed in Google is a signal of having duplicate or thin content on the site. The first one is complete copies of a page but has multiple URLs in one website or even multiple websites t…

Know backlink foraging inside out and upside down

Likewise, search engines trying to interpret invalid HTML may misunderstand the content of a page. Find sites that are relevant to your website but are not direct competitors. The more relevant the links, the more valuable it will be and t…

The mysterious world of splogs

If you were involved in link-building practices that clearly violate Google quality guidelines and your website experienced a sharp drop in traffic, it might be Penguin. The old times when all types of backlinks were considered good for SE…

Emphasizing fast results by using canonical URLs

Chances are, your research begins online, whether you’re looking for answers or products. If so, you probably have enough justification to create a category page or subcategory page.These HTML elements may seem small and meaningless to the…

The time you invest in quality will pay back with improved positioning

If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part of the top results pages of the success…