Listen to your customers. They will tell you all about 301 redirects

Strategically employ bulleted lists, headings, and subheadings for clarity and information organization. However, there are legitimate reasons to have live pages with similar content. Onpage optimization (AKA on-page SEO) refers to all mea…

Myths and misconceptions about keyword density from then until now

He must not have practical experience.' This comment captures an important point. Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also de…

Boost Underperforming Content by using Search Console

Search engines, such as Google, evaluate the linking of a websites and usually use the contents of the link texts as a ranking criteria. Similarly, if you want people to discover the information their looking for in your article, you shoul…

Clear and unbiased facts about inbound links

Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. SEO isn't an inherently spammyor unethical form of marketing. In fact, SEO st…

Great ideas about sitemaps to share with your colleagues

The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of 'emergent SEO'. Cramming popular search …

My thoughts on white hat SEO as it happens

Demographic is a term used in marketing to describe age, sex, There are many uses of demographics data. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how tha…

If authority sites is so terrible, why don't reports show this?

Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. Build backlinks by using fo…

Get rid of search engine spiders for good: Is it possible?

Quality image reengineering programs require companies to remain consistent with a previous image while at the same time incorporating new elements to expand the firm's target audience. cost, color, texture, shape, fonts, etc). It's easy t…

Its all about cloaking when your out and about

(This doesn't apply to text that appears within graphics.) Keep the length of a text line to less than half the width of the screen, even though that means only 8 to 12 words per line. Although we're nowhere near that point yet, the questi…

What can Twitter teach you about analysis in this scope?

Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. You can't game the system. You canuse your blog as an informal platform for giving insigh…

Search engine health checks should look at organic links too

If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN. People buy from businesses they trust, not businesses that publish…

Consistent doesn't mean completely identical when you're discussing meta tags

Getting high-quality links from outside websites is key - especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. Source code: Black Hat SEOs got to work …

Search engine health checks should look at mobile search for instance

One of the latest Google algorithm updates focused on the profile of links pointing to your website. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once we…

Measure and Improve by paying critical attention to SEM

Remember; never, ever, ever write your own reviews. Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, emai…

Assessing historical progress and how you've been hindered by link exchanges

Therefore, you will want to check that everything is intact with it. Don't rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it's very unlikely that they will…

Actionable tips on Pinterest and Twitter

Is your website available in different languages or country versions? Awesome! Don't forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions …

A focus on mobile search to benefit search engine placement today

Although they are said to have less of an impact than ever before, you still need to ensure that you include keywords and key phrases within your content. Typical information for consumers includes a retailer's store hours, business locati…

Repurpose old indexed pages

Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves pro…

Overlapping and redundant articles are a no-no - or are they?

Typically, part of the answer is by targeting less popular keywords. Moving on from generic keywords, you can decide to add more information into the keyword. Throughout the years, SEO has changed substantially. Permalinks are the permanen…

Establish intuitive information architecture about the existing site first

By understanding how to write for humans and optimize for search engines, you can make sure your content ranks for the right search terms to reach the right audience. It's possible to rank number one for many keywords that have no real ROI…

Follow a consistent cadence towards the topic of comment spam

The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible A strongly established image becomes difficult, if not impossible, to change. Generally you should only use lowercase…

The secret to finding world class tools for 301 redirection attempts

Page load speed is also a ranking factor, especially for mobile. What makes SEO so hard? The struggle is real: it's difficult to avoid bias when reviewing the results of a campaign you've worked hard on. The affective part of the attitude …

Send the link to your profile to your friends, coworkers, and acquaintances

People don't read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. Data analysis works in concert with the creative elements to aid the practitioner in navigating…

Concentrate on actionable cloaking

The cognitive mapping process explains the knowledge structures embedded in a person's long-term memory. For years, one view was that promotional activities included advertising, sales promotions, and personal selling activities. The Descr…

Find out more about nofollow links in our time

Knowing how people store, retrieve, and evaluate information assists the company's marketing team in developing advertisements and marketing communications. When you write content that gets your audience excited, you're more likely to accu…

Add a ton of value to your clients for your own benefit

Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. The most important place to add your SEO keywords is …

Difficult things about URLs

As we have stated, Off-page SEO is not solely about link building. That is so counter-intuitive or so polar opposite of what we get in AdWords, and Facebook, and every other paid platform when we put a dollar in and we get results right aw…

The secret behind SEO campaigns

Used by companies to promote their products and services, SEO has become a vital component in 21st Century business practices. SEO has the potential to promote companies, without having to pay anything extra for advertising - costs which w…

Everything you need to know about link building

The better approach is to form a hypothesis about what you'd like to know and then let the data tell you the answer in the most objective light. Whenever a high authority blog links to your website, Google considers it as a positive signal…

Who else wants to be successful with ROI and PPC

I also like to look at the number of competing sites/pages simply by searching for your keyword phrase in Google and looking at the total number of results noted in the upper lefthand corner of the search results page under the search box.…