A layout that sufficiently takes into account the "above the fold" section is not only user friendly

We'll discuss this later in explicit detail but keep in mind that link volume, quality, and makeup, all contribute to rankings. In many ways, the maintenance phase is similar to the implementation phase. This wouldn't be an article about s…

If you add all the data together, it's hard to ignore social's impact on traffic

For years, we've viewed off-page SEO as the process of getting more inbound links ... whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn'…

Unlike message boards, blogs look like Web pages

Engagement can be built by offering incentives andreasons for the consumer to interact with a company. Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know…

The search engines are always trying to improve the quality of their results to compete against each other

Maybe your baby is a little less attractive than the others? If your niche is very competitive, you probably shouldn't go after the most competitive head terms. It will be really hard to rank for those. Ranking highly for search terms whic…

Effective  communication forms the basis for a solid and successful marketing program

Doing so is easy and only requires an HTML editor. For a minute, think of a website as a new, built from the ground, city. Once you've started your local SEO effort, the next stage is more aligned with the rest of SEO - creating content fo…

Since you're aiming for content that would stand the test of time, avoid writing articles that hint at a particular timeframe

SEO consultants consider a number of factors, including the product being sold, the target market of the campaign, and the personal preferences of the advertising agency and client. Make sure you have content matching what your audience is…

If you want people to hang around your site, or make the purchases, your site should load in lightning speed

Linking internally is equally important. As in, interlinking the pages on your own website. Duplicate content is your website's worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. M…

The best and cheapest form of advertising by far is word of mouth

It's a little reassuring, too, that some things we make online have a chance to endure. When someone does a search (called a query) and the search engine checks the index for all the web pages associated with that search, the search engine…

That alone should be enough to make a professional SEO realize that product page descriptions should be robust

The media you use to deliver your marketing messages, such as mobile devices, Web sites, television ads, or postcards, are useless unless you combine them with actions that lead to specific objectives. In the case of marketing, this compre…

Most people resent spam, and response rates are extremely low, in addition to damaging the brand's reputation

In those cases, you can use HTML anchors for faster scrolling. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. Ranking…

Use visual elements like quote boxes, images, interactive elements, videos and testimonial boxes to keep your readers engaged

You may have heard or been told "just write great content". Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. There are thousands of people out there collecting and sharin…

Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down

Audit your site for errors at least once a week to preserve the quality of your UX. It takes more than a well optimized website for top rankings. Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it's w…

Developing a content plan will not only make writing or implementing your content less stressful and more mindful

Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl faster through a fast-loading website. When this speed is combined with compelling or helpful content, a higher rank for your website …

Google is looking to reward sites that offer a great experience on a phone device

A new group of agencies specializes in developing digital services. There aren't any tools that can be considered a thin content tool in the sense that there isn't yet a machine that can help you to produce unique content. What we do, the …

Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with

Wondering how to write a headline that drives traffic and clicks? To be sure that Googlebot will not crawl, it is important to disallow these pages on the robots.txt to save on crawl budget. The easier it is to read your content, the more …

A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site

Plus, you can identify which pages draw the most traffic so you can refine your inbound marketing strategy and concentrate on your highest revenue- and traffic-driving pages. Behavioral targeting utilizes web data to identify the individua…

How relevant is your product page or category page to the search term?

Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based …

Sites that promote "thin," low-value content run the risk of being penalized by Google

While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site's rankings, on-page optimization is still incredibly important. Providing tips for achieving something is also a…

When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty

This tag provides a description of your website or web page. Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. It also does not give you any insight into consu…

While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see

Seeking to discover the minimum number of exposures needed to be effective may be based on two concepts: effective frequency and effective reach. Advertisers try to find ways to engage consumers with a brand through portals such as tablets…

On-page optimization is what you do on your website to influence SERPs on Google

A typical page of search results may include a popular video from YouTube, a news feed from a leading news site, and a relevant Tweet or image. Technology is an important part of the user experience equation. In addition to providing audie…

Advertising and buzz communication programs from actual customers typically cannot create a successful buzz by themselves

Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. In business, regardless of the particular field, it has always been a good idea to look around and see what co…

I'm sure you don't want to spend time creating content no one wants to read

If you're not sure about something and how it sounds, ask a co-worker or friend to do a quick read and highlight any mistakes they see. Maybe blogs aren't what you need right now. Maybe you should consider some long-form, evergreen content…

If you aren't seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum

Publish quality content. Keywords are the foundation of successful SEO. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all co…

Consumers were 30 percent more likely to consider purchasing the brand

These larger websites are typically eCommerce sites, or blogs which have been running for a long time. Instant communication creates the potential to generate buzz and excitement. A strategic marketing plan forms the basis for integrated m…

Yandex has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics

It's great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand ke…

When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing

Everything I've done in SEO has been focused on this pursuit of the right path and the honorable path. Work hard, do the right thing for the visitor, and live by the rules set forth by the search engines. If you want to optimize well for y…

. Many sites are taking advantage of SEO for generating traffic

One common SEO issue that can be tackled is duplicate content. A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be consi…

Use Yahoo's tool to analyse how well your website performs on mobile versus desktop

While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! Organic traffic refers to visits that come to your site when a user clicks on an unpa…

Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us with Yahoo

Some people prefer the illusion that they make rational purchasing decisions rather than emotional ones. The number of times your keyword appears on a given web page is called keyword density. It's cost-effective and generally low maintena…