Get rid of search engine spiders for good: Is it possible?

Quality  image reengineering programs require companies to remain consistent with a previous image while at the same time incorporating new elements to expand the firm's target audience. cost, color, texture, shape, fonts, etc). It's easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn't very difficult at all. Discovering the optimal reach and frequency mix to accomplish the intended objectives without experiencing diminishing returns from extra ads should be the goal. A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place.

How we improved our bread crumbs in two days

We know that we need links because the value is there - direct and indirect - and every study or research piece published about SEO says that links are still important. Have you seen this wonderful new rocking horse ? All those people walking around in Times Square day and night by themselves aren't going to make you any money, but chances are that quite a few of them will eventually become your customers. Many an SEO consultant believe affective strategies build stronger brands. Web designers, developers, web server administrators, and marketers now carry the same vision, with SEO being the norm. The personal reputation has become a crucial aspect.

Is this the end of onsite SEO as we know it?

The steps of the consumer purchasing process explain how individuals make choices. SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. In terms of sales,  being a top-ten listing has resulted in a 42 percent increase in sales the first month and a 100 percent increase the second month. So, how does Google determine site quality? Many people see this design as cluttered, with too much competing superfluous information. Organic results are listings of web pages that appear as a result of the search engine's algorithm and the content itself.

Write a 1000+ words article about web 2.0

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Consequently, understanding the international market becomes essential." As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and "understand" the contents of each page. Google is pretty good at understanding the general context of a site's content. If you want to rank in Google you have to make sure that you're using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. You must focus on where and how your keywords are placed on your web page.

Get rid of search engine spiders for good

Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. A page's speed is crucial, so don't forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. Some companies (Black Hats) will happily break the rules to get you to the top in the short term only for you to find you get caught with a Google Penalty that gets you kicked out of search results due to their methods. There's nothing like marketing in the minute. It can be a great idea to write down the important questions and their answers so you can refer back whilst writing the content itself.

I don't want to spend this much time on analysis . How About You?

Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. You need to monitor several things, including web spider activities, referral sites, search engine rankings, website traffic, conversions, hacker intrusions, and more. Efficient contentorganization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator's free expression. SEO must support the style of the content creator, not dictate it. Information technology staff members are involved in every step of an internationalization process in order to overcome the potential technical glitches. Look atwho is on top, then run reports on what they're linking to and who is linking to them.

Its all about cloaking when your out and about

(This doesn't apply to text that appears within graphics.) Keep the length of a text line to less than half the width of the screen, even though that means only 8 to 12 words per line. Although we're nowhere near that point yet, the question has been raised as to whether Google's increased focus on mobile-friendliness, which often involves providing answers to simple questions within the browser itself, will spell the end of websites as we know them. With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we're not there yet. The monitoring phase comprises just that: monitoring. Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency.

Can a techie truly understand canonical URLs

2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Imagine having a fun-packed classic rocking horsein your room. Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There's also a correlation between high rankings and a mention of the city in the review text.

Provide value information rooted in your initial strategy and use blogs as part of this

SEO isn't magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don't listen to them. Discovering viable business-to-business marketing opportunities by reaching purchasing managers and other decision makers in the target business often plays a vital role in overall company success. Now you might be asking, "Why NOT pick the phrase with the greatest number of searches?" It stands to reason that the greater the number of searches, the greater number of visitors to your websiteHow to create Evergreen Content Create forms that retain form data if a user returns to the same form page. With so much crap content on the web, Google doesn't want to waste space indexing it.

Little known ways to improve positioning through the use of stickiness

Gaz Hall, from SEO Hull, had the following to say: "The analytics instrumentation becomes especially important when it comes to assessing performance." It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. There is no point wasting additional time in specific linkbuilding avenues if they are not producing any referral hits. Besides link building, social media and social bookmarking can help improve a website's search engine standing. If youwant your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links.

Its all about cloaking

Try to get backlinks on pages with high traffic, otherwise it may get lost in the wide world webs. SEO is a fundamental aspect of digital marketing strategies. It's psychological; our brains love lists. If you create some cool list, there is a big chance that people will click on it and later share it. In its efforts to eliminate low quality content from search engine results, Google algorithms such as Panda penalized websites for having duplicate content. Any page that(s) with the majority of content appearing on another webpage (same domain or any other) is considered duplicate. Keywords that have high SEO competition aren't there by happenstance.

The benefits of search queries to your search marketing strategy

Don't get too obsessed!  If there was one thing that we could get across to those unfamiliar with SEO, it's that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a new site, little authority, and a small amount of content. Please ensure hitting all the elements as you go. Like with current trends, content that focuses on specific seasons or holidays is also not evergreen. Big companies typically have data rooms and multiple infrastructure and development teams managing all layers of their underlying IT architecture.

What can Twitter teach you about analysis in this scope?

Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. You can't game the system. You canuse your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren't ready to purchase your products or services, they'll be more likely to turn to you when they are. The first and most obvious question is whether you are selling a product or a service and the degree to which you can fulfill this online. Some service businesses are, by their very nature, intensely offline, local, and personal This isn't always true. 

How you will benefit from trust rank

Previously held positivefeelings about a company are quickly forgotten. I'm on the lookout for plant hire . To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. All sites have a home or root page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content. Old school of link building has some improvisations. Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too.

Unconventional knowledge about 301 redirects that you won't find in books

Many bloggers who have only recently started a blog or a website often struggle to understand what the term "backlink" means. The largest sites on the internet are either content creation sites or those that cultivate the content of others via user-generated content (UGC) or aggregation. Some long-tail keywords have little paid competition, while others are surprisingly expensive. How do you pick the perfect keywords? Directories categorize your blog based on its content. You can get extra traffic from these directories since your blog can be found in many relevant sub categories. They also provide links to your blog (some of them do follow backlinks) so it can boost your ranking in search engines. Your website is your primary marketing hub. Make sure the content is great because you'll convert more customers and Google will like this as well!

Learning about inbound links is not difficult if you have a good teacher

Gaz Hall, a SEO Expert from the UK, said: "To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships." Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). A media strategy involves analyzing and choosing media for an advertising and marketing campaign. Simply copy and paste content from your website into a search bar and place quotation marks around it. Don't commit the cardinal sin of letting dots ruin your page descriptions

What can Twitter teach you about analysis

The secret is getting the person to think beyond the advertisement and picture the scene being simulated. Consumers often examine sets of product attributes across an array of brands. If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Customers who enjoy shopping undertake more in-depth searches for goods and services.

Are you planning to use your keywords for advertising?

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. HTTPS stands for 'Secure'. It means all communications between your browser and the website are encrypted. Switching to HTTPS will help you stay in Google's good books. Why is that? Well HTTPS is a far more secure system for your website to operate. It goes without saying that search engines will have a preference for trusted websites. So, in terms of your overall SEO strategy HTTPS over HTTP is a big yes seeing as though 1 in 4 visitors would abandon a website if it takes more than 4 seconds to load. Dynamic sites can confuse search engines. Don't ask your customer for a review too early; they might not have enough experience to form an opinion about you. But don't wait so long that the great first impression fades. This timing is different for every business and industry; so it might be worth experimenting to get the best timing. Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score.

Search engine health checks should look at organic links too

If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN. People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. So, accordingly Seo technique should also be changed otherwise Seo will dead. Keyword research is something that needs focus and attention. It's something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. The Internet audience is so large that even a small niche can be profitable.

Think like a human not a robot when it comes to SEO campaigns

Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. A lovely present would be one of those antique rocking horses for sale . This requires a careful planned, structured approach that accurately represents your business and the services you provide. A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. Having this long-lasting content on your blog and in your archives is a boon to traffic, social sharing, and more.

The hidden agenda behind keyword density

Without considering a search engine user's intent, you will attract too much unqualified traffic. We'll dive into many of these situations within this chapter so that you're fully prepared to avoid duplicate content across your entire website. Continuous targeted learning can help you gain skills for snatching traffic from many mediums, not just the search engines. Why isn't my site on Google? Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a "How to find organic foods" he or she will get a different results page than if he or she typed in the search query "where is the closest grocery store." The intent behind both searches are different and Google knows it. Conversion implies a specific gained value.

Why have RSS feeds been so popular?

Gaz Hall, a SEO Expert from the UK, said: " Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the rate at which your content gets found online." You should never create a post that is smaller than 450 words, but creating content in excess of 2,500 is just ridiculously long. Always include your keyword phrase(s) in your meta tags. An additional complication to an advertising campaign may emerge. At the operating system level, Windows and Linux platforms are quite different.

Search engine health checks should look at organic links

Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. Any link that you create on your own should be set at "no follow". The reason for this is that you're essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. In the early days of SEO, it was the quantity, not quality of links that mattered. "Link building" consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. To learn more about 10x content, check out our post on Pubcon Las Vegas 2015 where the Geek Powered team was truly introduced to the concept. Your customers are online. If you let your limited budget keep you from being easily found online, you'll lose out on business and customers. You may believe you can't afford to do SEO, but the truth is you can't afford to ignore SEO even more.

The death of hits

Small businesses tend to put a lot more into marketing than they get out of it. in these case we work with you to create new pages to reach these terms. If Google and the rest of the search engines trust you and they respect the content you produce, you'll climb the search rankings. There's no shortcut to ranking on the first few pages of the search results. Search engines don't trust your website at first. You have to earn their trust - and it's a slow process. Most of the major search engines utilize an algorithm to determine where a website ranks. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on the site, and the popularity of the website (link popularity/PageRank). A great way to think of content is as search engine food. The more unique content your website offers search engines, the more satisfied they are and the higher you will likely rank for the keywords your on-page content mentions.

Consistent doesn't mean completely identical when you're discussing meta tags

Getting high-quality links from outside websites is key - especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. Source code: Black Hat SEOs got to work here as well and filled the non-visible part of the site with relevant keywords in order to give search engine robots the necessary fodder. One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. Website search engine optimisation is a specialist's domain. The biggest difference between traditional market research and search-based market research is that you can gain a great deal of information about customer behavior and needs without spending a dime on focus groups, surveys, or other expensive methods.

Optimise your site, paying special attention to Google algorithms

Hreflang for example.  Have you seen these wonderful rocking horses UK ? While we have helped websites recover from Google Penalties we happily have never had one of our clients receive one. They simply didn't expect it would become significant. From Google's point of view, it is not advisable to place the actual content of the page below the fold. Advertising andbuzz communication programs from actual customers typically cannot create a successful buzz by themselves.

Getting to position zero using featured snippets

SEO is unarguably one of the best ways to connect with targeted consumers and share your offer. The output of the monitoring phase is sets of data, typically organized in monthly report summaries. They consider no other choice, regardless of price differences. How do you add content to Google? Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and your business will grow.

Let's follow conversion rates best practise

Gaz Hall, a SEO Expert from the UK, said: "Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins." To some individuals, private brands carry the connotation of a lower price and inferior quality. Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around 'asking people for links'. Just move subtly with it. CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart, and typically takes the form of a distorted image of letters and/or numbers that you have to type in as part of the submission. You're going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a nice big dip in the wrong direction as far as search results go.

Quick tips regarding SEM

SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. Page load speed is a significant factor in Google rankings. You shouldn't only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it's a highly searched for keyword, and if it is then the competition to rank well for it will be fierce and getting your site in the top positions for it very difficult, then ranking for that 1 keyword won't attract enough visitors to your site. The "titletags", or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression on the people who see your post title in the search results. Recognizing that consumers often prefer experiences over things, companies provide customers with moments to remember rather than more items to put in their homes.

Consistent doesn't mean identical. when you're discussing meta tags

Higher perceived subjective costs associated with collecting external information decrease the likelihood that the consumer will conduct a search. 9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine's bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query. If you haven't already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign. Matching marketingobjectives with the key targetmarket is an important step. Every imageincluded on a page using tags should be given an accurate description using alt attributes.

Search engine health checks should look at mobile search for instance

One of the latest Google algorithm updates focused on the profile of links pointing to your website. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. If you structure your site to rank well on search engines, you can compete with businesses targeting the same customers. Google is even more dominant in Europe, with approximately 80% of search engine market share. Your images need to be of good quality.

Go long-tail and forget javascript

Google pays attention to third-party expert testimonials from independent sources - reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. You can get great equipment from Yorkshire plant hire . What's more, because evergreen content stays relevant, it keeps bringing in traffic well into the future, creating a continuous visitor stream that benefits your brand. Will you still hand out promotional items or exhibit at trade shows? So how do you determine your competition? What should you be looking for? Gpogle "crawls" websites through "links" - they count these links like votes in a popularity contest.

What can Instagram teach you about web portals

Link-building can also come from building a targeted and involved community. The more regular visitors a site has, and the more passionate those fans are, the more likely webpages will be read, shared, and linked to. Attempting to change an image becomes necessary when target markets have begun to shrink or disappear or when the brand's image no longer matches industry trends and consumer expectations. The two types of marketing seem like peas in a pod from the outset. Anchor text diversification is all about not having the text links. This can hurt user experiences and impact search rankings.Your site should be free of broken links and configured to signal broken links to crawlers using a 404 response status code. It takes more than a well optimized website for top rankings.

Measure and Improve by paying attention to doorway sites

According to Gaz Hall, a UK SEO Consultant : "Keeping your website's standards as high as possible and giving your customers more than they expect will make sure that you get your reviews." Variables that consistently show an improved market response will then be incorporated unto 'A', thus enabling a marketing team to formulate the best marketing strategy possible. Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don't see (but often affect their experience of the website!) You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results. Metric analysis reveals that the customer read the message, the time it was read, and how much time was spent reading it.

Monitor the evolution of your search results

Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they're interested or ready to perform an action. Too many choices create information overload. There is no stronger recommendation for a Web site than the approval of a friend. Link building is a lot of work (and expensive) - you don't want to waste resources on tactics that won't impact your traffic. If your business is not making the most of the services of an industry-leading SEO agency, then you are putting your business at a disadvantage.

Search engine health checks should look at mobile search

Content is king when it comes to SEO. You can't have an SEO campaign without content; it's the fuel that makes SEO work. First, stop assuming SEO is dead because the rules changed. SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website's position. Your SEO efforts are really only as good as the experience you're creating for your target persona. That's why great SEO needs to work in tandem with great content. Great copywriters know the importance of using "power words" during content creation - they evoke emotion.

Measure and Improve by paying critical attention to SEM

Remember; never, ever, ever write your own reviews. Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of digital marketing. Advertisements highlight price, style,  As an owner or stakeholderin a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. If you want to link to somebody but you don't want it to count as a vote (you don't want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I'm not convinced they discount them heavily, but other SEOs are so they seem to deter spammers if nothing else.

Interesting trust rank tactics that can help your business grow

Include the right rich snippets, don't add schema.org markup just to inform Google about all the other stuff you do. Have you seen this great place for plant hire ? In other words, we're able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article - they all look the same. If we build links, if we make changes to our site, it typically is going to take weeks, months, even a quarter, or multiple months to see that investment return itself. Creating a plan of works for improving your search engine rankings or identifying why a website isn't ranking well isn't always straight forwards. From a marketing communications perspective, the search process represents an important time to reach the consumer.

Establish your position regarding organic links

Great copywriters know the importance of using "power words" during content creation - they evoke emotion. Even just a few changes will have a significant impact on your website's ranking. Don't forget - it will still take time to see your hard work come to fruition! Public relations firms provide  experts to help companies and brands develop positive public images, as well as damage control responses when negative publicity arises. SEO in East Yorkshire is here. But you are to realistically think about your target audience, their preferences and dislikes, usability of the website, and well-thought optimization plans. Use simple textual links with relevant keyword-rich anchor text.

What's the Take-Away?

According to Gaz Hall, a UK SEO Consultant : "Kiting internet trends is one of the most exciting things search marketers do." Increasingly specific and much longer search queries are required in order to find the right information. To maintain positive attitudes, consumers should be given rewards along the way, not just at the beginning. Brands can also be differentbut should incorporate the multiculturalism present in society. The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately as possible.

Think like a human not a robot when it comes to text links

Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO. Social norms create a significant test for marketers. You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page. Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page. A suggested lower bound would be 300 words and an upper boundary of about 750 words. Cookieless domains are useful because a browser can connect to more than one at a time. It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc.

Measure and Improve by paying attention to SEM

The growing sophistication of computer graphics programs makes new and exciting animation technologies available. Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. To add a map to your website, you need to include code from Google Developers. Along with the map to your store, the SEO best practices, which also help with customer experience, include: Another way to find places you can build links is by using a link intersection tool. These find sites that link to "competitor a" and "competitor b" but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well. Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag - this will help you rank better.