Assessing historical progress and how you've been hindered by link exchanges

Therefore, you will want to check that everything is intact with it. Don't rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it's very unlikely that they will share it with strangers. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. They first launched Google Wave, which was a copy of Facebook, but it failed within a week. Domain age is a ranking factor.

Proof That splogs are Exactly What You Are Looking For

You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results. For example, where would one find a antique rocking horse ? Keyword research can be time-consuming, but rewarding when done properly. Many chat rooms and boards have rules about what you can post. A key part of our role is to assist you and your web developer to ensure that as many pages of your website are correctly indexed and that there are no technical impediments to your online success. However, if session IDs are appended to URLs, it's easy to fix this by canonicalizing the session ID URLs to the page's core URL.

Is this the end of SEM as we know it?

Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it's not the number one factor, if your site loads slowly it's definitely something you will want to address. Narrow down your focus - and you'll avoid low conversion rates. The faster your site, the more Google will favor it. There's a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. You can read an onsite SEO beginners guide here. Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link's anchor text. SEO has a somewhat notorious reputation with a fair amount of developers.

Lessons I've learned from organic links

Gaz Hall, a Freelance SEO Consultant, commented: "When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters." Have you ever wondered how your web pages look to search engines? You've probably come across a few when you were looking for some answers and came across pages that did not answer your question. However, I think it's important to understand that SEO alone will not get you the traffic/conversions to reach your highest level of marketing potential. Thin content can be defined as content with little or no added value.

Combine responsive design and page rank for Supercharged SEO

Information may make the purchasing process appear to be simple and convenient, which can entice customers to travel to the store to finalize a purchase. Google Ranking is very important for any business or individual on the web today. Monitor the keywords, the site's stats, the levels of engagement on each topic and find what users really expect from your page. Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. It's important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site's structure.

Assessing historical progress and how you've been helped by link exchanges

You need to make sure that your address is in the area you are actually targeting. If you can't back up your marketing in a specific location, then your efforts are never going to be as rewarding. Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. Social media efforts may not always be linked directly to sales. Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. 80 percent of Americans have researched a product online before making a purchase Regardless of the final purchase location, e-commerce sites should be designed to optimize search results.

Actionable tips on Pinterest and Twitter

Is your website available in different languages or country versions? Awesome! Don't forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs. Consistent positioning avoids ambiguity; the message stays clear and understandable. If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you've got a brilliant website, but you're not getting as much interest as you'd like, stepping up your SEO campaign could prove to be a game-changer. Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it's an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites (known as "link building"). Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back.

Random musings on keyword stuffing

Google is pushing towards more and more personalized search results, so in order for you to perform well, you'll have to ensure that you provide a better user experience that keeps people on your site. I'm not a big fan of manufactured goods. I prefer simple things like a super rockinghorse . Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages such as attracting highly targeted clients to your company, improving the rankings of your site, and building brand awareness over time. Ordinarily, information will be retained in short-term memory for only a few seconds. A corporation's brand image  reflects the feelings consumers and businesses have about the overall organization as well as its individual products or product lines. Before you can start writing your evergreen content, you need to understand what kind of content is not considered evergreen.

How we improved our bread crumbs in two days

Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. Yes, "look and feel" is vitally important in motivating visitors to explore your website, and in guiding them to act or buy...but they need to find your website first...that's a key part of how SEO works. Creating a plan of works for improving your search engine rankings or identifying why a website isn't ranking well isn't always straight forwards. Where should I submit infographics? Link Building adds a level of credibility to your website which just isn't present without those links to reliable information sources backing up whatever claims you're making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying the same things sure doesn't hurt. Our data shows that even if it's a high authority website, the link had no impact.

Take care when dealing with scraping

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The biggest challenge with SEO is that it's ambiguous territory-but you shouldn't let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone's trying to figure out SEO's 'hidden secrets' with little direction. " I will focus on the aspect of the sponsored results (PPC - Pay Per Click) and how we can improve our position in these results using SEO (Search Engine Optimization) techniques. Software takes time to design,develop, and properly test. Not all web directories are free. While quality matters, Google also considers thin content to be, literally, thin on words.

Who else wants to be successful with metrics

Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals with content value and quality, they often overlook technical issues that might cause a decrease in rankings. Quality IMC programs help maintain the strong voice a company needs to ensure customers hear its message through an emphasis on customer engagement in all marketing activities. You know how sometimes people hide content on the mobile version of their page? A strong name featuring a well-designed logo helps consumers remember brands and company messages. Many marketing experts believe a market segment value provides more accurate information, because it sums costs across multiple customers.

Actionable tips on html and Twitter

Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. One of the simplest and most effective ways of making your content look more attractive, to both online viewers and search engines, is to include a couple of great images to support your content. By following these great tips, you can create fantastic content without spending days pulling your hair out over the idea: One approach to avoiding thin content is to pay attention to page word count. Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered.

A focus on mobile search to benefit search engine placement today

Although they are said to have less of an impact than ever before, you still need to ensure that you include keywords and key phrases within your content. Typical information for consumers includes a retailer's store hours, business location, or sometimes more detailed product specifications. A consumer who genuinely likes a brand and tells others about it presents the ideal marketing situation. Google's Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites and identify any issues. At its core, Search Console is a simple method for alerting Google to your website and any changes that have happened. SEOs have tried many waysto sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them.

At last - revealed: the secret to reporting

great way to think of content is as search engine food. The more unique content your website offers search engines, the more satisfied they are and the higher you will likely rank for the keywords your on-page content mentions. Have you seen this great place for tool hire ? The  internet and email provide cost-effective communication channels to be used in building relationships with customers. Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. It's also recommended to disallow search bots from crawling internal search result pages within the /robots.txt file once all of your internal search result pages are removed from the index or before any of the pages do get indexed. The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in.

Don't forget walled garden sites

For example, you have been creating webpages and blog posts that are just 200-300 words. They may not consciously realize it, but they do. To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Most SEO consults cover a local area. A few seconds after this form is submitted, you should see the "spider" view of your URL. A number of years ago, Google started helping searchers by implementing Google Suggest - still in effect today.

Measure and Improve by paying attention to site submissions

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Conversion rates using remarketing are considerably higher than general banner or search ads." At the very least, it takes time to implement. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. "Positive" ranking factors aid your rank. CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won't waste money exposing your business to disinterested consumers.

Layout, formatting and 301 redirects combine to make great SEO

You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to be the fastest computer ever made. There are just too many people searching, so, each search request is divided between thousands of servers around the world. Frequently, to speed things up, your search will be directed to the server physically closest to you. But, if this is busy, it will be redirected to a less busy server. Linguistics represents one major hurdle. SEOthat is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. Providing your audience with something that does not expire after a short period, something that never loses its value. Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics.

A focus on mobile search to benefit search engine placement

Classic search optimization and growth hacking differ in yet another way. Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to guarantee user satisfaction. Because time is the most valuable resource for small businesses (link is external) , the best SEO strategy is to spend as little of it as you can to get to the first page of Google. Given the value of your time, "less is more" should define your entire mindset. You need to advertise to reach new customers and market your products or services. If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss Google off, you can forget about traffic coming in via search, and I wish you the best of luck!

Repurpose old indexed pages

Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites. As a result, your website won't rank in the search engines. SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. A commercial consists of cues placed in various media, such as television, magazines, and billboards. Most dynamic sites on the Internet are created in PHP.

The latest trends in html

As the title of this section clearly states, this section is short and precise; this is because most of the elements we shall touch on here require some hands on approach where you have to analyze different aspects of your website and optimize accordingly. Recently, I came across these interesting G&J Lines rocking horses . Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There's a handy tool to check. Test your site, and work with your designer to make the improvements needed to succeed in the mobile-first world of search. You want to minimise dupe content, rather than block it, I find the best solution to handling a problem is on a case by case basis. While it's absolutely critical to show pictures - including close-ups - of any products that you sell, that's not the only reason to use photography. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.)

Top trends in doorway sites to watch

These are just a handful of tips that you can do to help get started with the basics of SEO, but this is a very complex and in-depth discipline and every website is different. Don't pretendto be someone else when you participate in a chat room or message board. The impact to Google is minimal but does help with your overall optimization efforts and click through rate as search terms are highlighted on search results. SEO in Hull is here. Converting traffic is what matters. As search engines continue to mature and their understanding of concepts deepen, businesses will need to think carefully about the content they create and how it is presented to users.

Attract plenty of links from other sites

According to SEO Consultant, Gaz Hall: "Assuming you are impatient to progress (as new webmasters often are) and cannot bear to wait the 6-12 months required for a new domain to rank well, you might want to look at acquiring a privately held or expired domain name. " This tag provides a description of your website or web page. Make sure that your website is structured in a way that is friendly to search engines. If it's tough for a search engine to crawl your site and index everything properly, you won't get the SEO love that you deserve. Sometimes, webmasters do not use spammy tactics for generating content but their pages are still fall under the thin content category because they do not answer user's queries, either because the content isn't relevant, it is too short or because it doesn't match what you promise on the page title or meta description. Breadcrumbs are used to tell users where they are within a site.

My thoughts on link exchanges

Typically, large organizations have complex, dynamic websites. The typical clickthrough rate for online advertising remains around 0.2 percent; for search advertising, it is around 5 percent. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption creates frustration and the frustration creates procrastination. f you are familiar with Google's algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website.

Repurpose old indexed pages

Readers might never reach the end of the first paragraph, let alone the end of the page. This  characteristic transfers to brands. Emotions and other feelings can lead to poor choices. Successful brands possess two characteristics: the top of mind and the consumer's top choice. Your Web address should appear on your stationery, packaging, and brochures, at the very least.

Overlapping and redundant articles are a no-no - or are they?

Typically, part of the answer is by targeting less popular keywords. Moving on from generic keywords, you can decide to add more information into the keyword. Throughout the years, SEO has changed substantially. Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine crawlers to read and index your web pages and posts. That means you will need to make it more accessible for both search engines and we visitors.? However, we've seen some of our clients rank very quickly without being a "brand" by traditional standards.

It's a win-win strategy with an emphasis on organic links

An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. I'm not a big fan of buying tools, instead I prefer Yorkshire plant hire . Many products become top of mind or top choice due to brand equity. Digital marketing is not all about selling and purchasing of products and services. Links need to actually be of interest to the reader. They must be relevant to the reader's concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it's really not. I'll be showing you the best way to find the right keywords and determine whether or not you can rank well for them.

Researching keywords has been an essential part of search engine optimization

Being on Yahoo or Google's front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. In simpler terms meaning howhigh you rank on a search engine. Guerrilla marketing tactics rely on creativity, quality relationships, and the willingness to try unusual approaches. SEO in Hedon is here. Head andlong tailWhat's the difference? Google will continue to crawl your website's pages and credit any improvements with a higher ranking.

Concentrate on actionable html

According to Gaz Hall, a UK SEO Consultant : "Where you'll need to cruise for ideas is dependent on what you're working on." Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating monthly or weekly collections of great content related to their topic. The most important reason for creating roundup posts is to get extra shares on social media from the authors of the featured articles. The search engines may not apply the entirety of a domain's trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine's eyes it needs to be separately evaluated. The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. There are other resources too such as SEMrush that can help you in this regard.

Learn from these mistakes before you learn about ROI

There are also tools to monitor the rankings, but none can (yet) holistically predict why the changes are happening. Online stores often use canonical tags for product pages, which is crucial for retaining full search value. It should be very clear that if you are solely using PPC as your conduit for search engine traffic, you are missing out on the broader picture. Fortunately, these same technologies can be used to engage consumers and stimulate positive endorsements. Since companies started hiring SEO experts back in the 90's, SEO has changed.

Overlapping and redundant articles are a no-no, consider how authority sites can help

Content that is valuable and useful gets shared. Create something people can use right away. Few people, however, understand how search engines actually work. The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. Include A Map To Your Business Location - As well as contact information, it can also be hugely important to include a map on your website's contact page. This can not only be a great way to offer specific and precise directions to your business' physical location, but can also work to legitimatise your business in the eyes of your customers. Search engines want to offer their users suitable search results, fast loading times and a positive user experience: a slow-loading webpage can therefore be penalised with poorer search ranking, which usually leads to fewer visitors and ultimately less revenue.

Establish intuitive information architecture about the existing site first

By understanding how to write for humans and optimize for search engines, you can make sure your content ranks for the right search terms to reach the right audience. It's possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments, always add value to the conversation and link only to good resources. Despite all the advantages eCommerce possesses over physical retail, it can often be guilty of attributing a certain kind of facelessness to a business. Copy is the most efficient way of creating a brand identity. The kind of language used, the tone the content adopts and the topics and information it covers all contribute to defining your brand's voice when interacting with your audience. A misspelled, poorly-written piece can hurt your business' credibility, no matter how attractive your website design, how intuitive your user-experience and how amazing the products you offer might be. Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to create a site that is easily accessible from all platforms, increasing your reach and authority.

Go for SEO quality not quantity

Failure is fine, but denial is not. For example, where would one find hire tools around here? Search engine are not humans but the software that crawls the web page content. Your blogposts shouldn't be treated equally. Only select the posts that had the biggest positive impact on your business. The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links A keyword is a search term a user types into search engines when they want to find something specific.

What Is a Keyword Worth Targeting?

It might also be beneficial to disallow crawling of session ID URLs via the /robots.txt file as long as the CMS system does not produce session IDs for search bots (which could cause major crawlability issues). Tailor-made websites accompany many direct and email campaigns using personalized URLs or PURLs. Market segmentation identifies sets of business or consumer groups with distinct characteristics. You can read an onsite SEO beginners guide here. Sooner or later, you must decide what software your site will be running. Google Trends provide clean and reliable results for the popularity of keywords and phrases.

Optimise your site, paying special attention to keyword density

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image includes a link back to your site." Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as many options as possible. White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. The output of the planning and strategy phase is the SEO plan.

Establish your position regarding stickiness

As has been noted, marketing communications consists of much more than traditional advertising. Keeping track of web page or site rankings is one of the most common activities of any SEO practitioner. Quite simply, Google wants users to get what they were looking for, and the Quality Score is forcing advertisers to make ads and landing pages relevant to users. CanonicalPages with multiple versions, such as product pages with unique URLs for every variation of item, should use the canonical URL. Permission marketing programs hold thepotential to build strong, ongoing relationships with customers when they offer something of value.

Establish intuitive information architecture

Any link that you create on your own should be set at "no follow". The reason for this is that you're essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. Most people have developed a sense for when they might get deceived online, especially during a financial transaction. Typically atthis point all of the domain services are halted. Social is also an SEO challenge for you.

Follow a consistent cadence towards the topic of comment spam

The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible A strongly established image becomes difficult, if not impossible, to change. Generally you should only use lowercase letters in URLs. The conative component consists of the individual's intentions, actions, or behavior. At the top of anypage, type the phrase "search engines" into your Search Bar to attain access to several different internet sites that specifically aid in searching.

Unheard ways to achieve success with offsite SEO

Each message should fit a country's language and culture. Visually, I prefer handcrafted yorkshire rocking horses . You want to be attracting users who are going to convert and remain loyal to your site and this can be done by delivering on your promise of quality content. To facilitate this, you need to offer clarity in your website headlines so as not to confuse or mislead anyone. The marketing team seeks to understand the firm's overall brand image and the strengths of individual brands in order to make solid connections with consumers and business-to-business customers. There is no minimum amount of words or text to rank in Google. In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your website. Your website would get thousands of visitors within a few days.

The ugly truth about citations

Search engines like aged domains, and give them more authority over newer sites. Head terms are broad and short, often revealing little about topic and intent. Emails will be based on the browsing history of an individual on a particular website or over multiple sites that were visited. Building Awareness Through Social Media Marketing Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people. Search engines do not look favorably upon websites that contain a lot of broken links and thus give them a bad ranking.

How you will benefit from googlebot crawlers

According to Gaz Hall, a UK SEO Consultant : "Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that's their smartphone." A new form of data analytics is based on Links are the most important factor in Google's ranking algorithms. That's why so many people tried to manipulate the links that point to their websites in the past. This knowledge helps us determine the best strategy and way ahead for the campaign. High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website's viability against the frequent changes in Google's rules and priorities.

More importance is given to domain authority

Link liberally to other parts of your site within the text. The crux of any quality site is the content it creates and the connection that content has with its client and fan base. There areremedies that a company can take when they encounter bad traffic or other competitor activity. Link-building can also come from building a targeted and involved community. The more regular visitors a site has, and the more passionate those fans are, the more likely webpages will be read, shared, and linked to. SEO is not hard. It does, however take time - it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web.

Follow a consistent cadence towards comment spam

Use Google AdWords' Keyword Planner is a quick and effective way to gauge the competitive landscape and evaluate which keywords a business should consider bidding on. As wespend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your SEO strategy. Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Each target market or market segment will be selected, in part, because the company, product, or brand position matches the segment. Unlike previous popular Google updates, like Panda and Penguin, Hummingbird focused less on ranking tactics used by website owners and more on the meaning behind user queries.